More agents, more transactions, and more volume don't automatically create a better business. Joe helps team leaders rethink the economics behind their team so they can keep more of what they earn and build something worth owning.
Joe Taylor Group · Las Vegas

The track record
More agents. More transactions. More volume. More overhead. More responsibility. But are you actually keeping more?
The goal isn't to build the biggest team. It's to build the best business. Maybe you don't need a bigger team. Maybe you need a better business model.
It's the model Joe and his partner built at the Joe Taylor Group, turning a Las Vegas real estate team into a business worth owning.
Here's what your team is actually producing for YOU. Want Joe to show you where the opportunities are?
Run My Numbers With JoeThe numbers, systems, and strategies Joe uses to build a more profitable real estate business.
Playbook #1
Three Lessons That Changed Our Brokerage
Read the playbook →Playbook #2
Three numbers that decide whether you keep money: lead costs, conversion, and splits.
Read the playbook →More playbooks coming soon
The 3 numbers every team leader should know before deciding where to build their business.
Joe Herrera is an associate broker with The REAL Brokerage and co-founder of the Joe Taylor Group in Las Vegas. He built a profitable team by watching the numbers most agents ignore: what leads cost, how many of them convert, and how much of every check he actually keeps.
Most teams chase production and hope profit follows. Joe built the model in reverse, starting from what the business keeps and working back to the volume it takes to get there. The playbooks are that thinking, written down.
He built it from a start that promised none of it.
Chat with Joe
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