Production
The deals your team closes.
How many deals does the team close, and where do they really come from?
For real estate team leaders
You built a successful team.Did you build a profitable business?
More agents and more volume don't automatically make a better business. Find out what your team really keeps, in about two minutes.
Joe Taylor Group · Las VegasAssociate Broker · The REAL Brokerage
200+Team leaders coached
$200MTeam volume increased
11%Average profit lift
25 yrsBuilding teams
The industry has been keeping score wrong
More agents. More transactions. More volume. More overhead. But are you actually keeping more? The goal isn't the biggest team. It's the best business.
The framework
The Profitable Team Model
Five moving parts decide whether a team is a business or a treadmill.
- 01Production
- 02Margin
- 03Leverage
- 04Additional Income
- 05Wealth
Margin
What you actually keep on each one.
After splits, fees, and lead costs, what is left on a single deal?
Leverage
Systems and people that scale it.
What lets the business grow without you working more hours?
Additional Income
Revenue beyond the commission.
What does the business earn that a closing did not pay for?
Wealth
A business worth owning.
If you stepped away tomorrow, would someone pay to own it?
Where does your team stand?Run my numbers
Free calculators
Run the numbers before you decide.
Change a number and watch your profit per deal move. Unlock the full report free.
Try it on one deal
Profit per deal
-$5,200
Each closing costs $10,200 to produce (about 34 leads at $300), but you only keep $5,000 of the commission. You are losing $5,200 on every deal, which is $187,200 a year at 3 deals a month.
Run the full calculator →The full tool adds break-even targets and the exact levers to pull.
Team Leader Profit Calculator
How profitable is your team really?
Lead costs, conversion, and the splits that decide how much you keep.
Run my team numbers Brokerage Choice CalculatorWhere should you build?
Five years at The REAL Brokerage versus where you are now: caps, fees, stock, and revenue share.
Run the brokerage mathFree playbooks
Steal my playbooks.
The numbers, systems, and strategies Joe uses at the Joe Taylor Group. Pick one to see what's inside and get your free copy.
Playbook #13 Things Our Agents NEEDED but didn't Know ItThree Lessons That Changed Our BrokerageGet this playbook 
Playbook #2The Profitability PlaybookThree numbers that decide whether you keep money: lead costs, conversion, and splits.Get this playbook 
Playbook #3The Brokerage ChoiceThe five-year math on where you build: caps and fees, stock, and revenue share.Get this playbook 
Playbook #4The Facebook PlaybookOne ad on a $1.8M listing. About $300. About 20 leads. What we did, and why it works.Get this playbook 
About Joe
Why I built it differently.
Joe Herrera is an associate broker with The REAL Brokerage and co-founder of the Joe Taylor Group in Las Vegas. He built a profitable team by watching the numbers most agents ignore: what leads cost, how many convert, and how much of every check he actually keeps.
Most teams chase production and hope profit follows. Joe built the model in reverse, starting from what the business keeps. The playbooks are that thinking, written down.
Watch: the 3 numbers every team leader should knowStraight answers
Questions team leaders actually ask.
How do I know if my team is actually profitable?
Count the money you keep, not the deals you close. Plenty of teams run 100 transactions and take home less than an agent doing 20 on their own, because the lead spend, the splits, and the overhead quietly eat the whole thing.
Start with one number: what does it cost you to put a single deal on the board, all in? Once you know that, you know whether every closing is adding to your business or just adding to your workload.
— Joe
Everyone talks about splits. How much does my split really matter?
Your split is the last gate every dollar passes through, so it matters a lot, but it is only one of three numbers. I have watched agents chase a better split and still keep less, because their lead costs or their conversion were the real problem.
Fix the whole system: what you pay for leads, how many of them you convert, and the split you keep. Move all three and the math changes fast.
— Joe
My lead costs feel out of control. Where do I start?
Stop looking at monthly ad spend and start looking at cost per closing. Cheap leads that never close are the most expensive leads you can buy, and the only way to see that is to divide what you spent by the deals it actually produced.
From there it gets simple. Kill the sources that do not convert, protect the ones that do, and put your speed and follow up behind the leads that are already working.
— Joe
Should I move my team to The REAL Brokerage?
Only if the numbers say so, and that is exactly what the Brokerage Choice Calculator is for. It runs the full five year picture: caps and fees, stock, and revenue share, against where you are today, in real dollars.
I moved my own team to REAL and it has been the right call for us, but I built the calculator to show you when the move does not pay. Run your numbers first, then we talk.
— Joe
What do I actually get if I work with you?
A straight read on your business and a plan to keep more of what it earns. We go through your real numbers together, find where the profit is leaking, and decide what to change first.
No pressure and no pitch. If staying where you are is the right move, I will tell you. If there is a better model for how you want to build, I will show you the math behind it.
— Joe