For real estate team leaders

You built a successful real estate team. But did you build a profitable business?

More agents, more transactions, and more volume don't automatically create a better business. Joe helps team leaders rethink the economics behind their team so they can keep more of what they earn and build something worth owning.

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Joe Taylor Group · Las Vegas

Joe Herrera with the Joe Taylor Group

The track record

200+
Team leaders coached
$200M
Team volume increased
11%
Avg. profit lift
25 yrs
Building teams
Rethink the scoreboard

The industry has been keeping score wrong.

More agents. More transactions. More volume. More overhead. More responsibility. But are you actually keeping more?

The goal isn't to build the biggest team. It's to build the best business. Maybe you don't need a bigger team. Maybe you need a better business model.

Get my playbooks on running a more profitable model
The framework

The Profitable Team Model

01
Production
The deals your team closes.
02
Margin
What you actually keep on each one.
03
Leverage
Systems and people that scale it.
04
Additional Income
Revenue beyond the commission.
05
Wealth
A business worth owning.

It's the model Joe and his partner built at the Joe Taylor Group, turning a Las Vegas real estate team into a business worth owning.

Team Leader Profit Calculator

How profitable is your team really?

Here's what your team is actually producing for YOU. Want Joe to show you where the opportunities are?

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Free playbooks

Steal my playbooks.

The numbers, systems, and strategies Joe uses to build a more profitable real estate business.

More playbooks coming soon

Browse the full library
Featured video

Watch this before you move your team anywhere.

The 3 numbers every team leader should know before deciding where to build their business.

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About Joe

Why I built it differently.

Joe Herrera is an associate broker with The REAL Brokerage and co-founder of the Joe Taylor Group in Las Vegas. He built a profitable team by watching the numbers most agents ignore: what leads cost, how many of them convert, and how much of every check he actually keeps.

Most teams chase production and hope profit follows. Joe built the model in reverse, starting from what the business keeps and working back to the volume it takes to get there. The playbooks are that thinking, written down.

He built it from a start that promised none of it.

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Joe Herrera

You've already proven you can build a team. Now let's make sure you're building the right business.

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