Free playbook · 10-minute read
3 Things Our Agents NEEDED but didn't Know It
The exact framework Joe Herrera used to build a brokerage agents don't leave — so your best people stay, produce, and recruit for you.
200+ team leaders coached · $200M team volume · 25 yrs
Instant access. No spam. Unsubscribe anytime.
By entering your name, phone, and email you'll get this playbook. Unsubscribe anytime. We never sell your information. See our Privacy Policy.
What's inside
Three Lessons That Changed Our Brokerage
- 01Lesson 1: why agents want to build something they own
- 02Lesson 2: rewarding agents for helping the company grow
- 03Lesson 3: collaboration over internal competition
- 04The three-part framework: ownership, reward, community
- 05A five-step implementation playbook and questions for leaders
Why listen to Joe
Built it first. Then wrote it down.
Joe Herrera is an associate broker with The REAL Brokerage and co-founder of the Joe Taylor Group in Las Vegas. He built his own profitable team first. His playbooks are that thinking, written down, and the same framework he now coaches other team leaders on.
Straight answers
- Is it really free?
- Yes. It's emailed to you instantly, with a Google Drive link right on this page.
- Who is it for?
- Real estate team leaders and brokerage owners, and agents deciding where to build.
- What's the catch?
- There isn't one. Joe's weekly email only comes if you tick the box, and you can unsubscribe anytime.
Get the playbook. Keep more of what you earn.
Instant access. No spam. Unsubscribe anytime.