Free playbook · 10-minute read

The Proof Playbook

Everybody says they're the best. The agents and team leaders who get chosen show it. Here's how to turn your claims into proof people can see.

200+ team leaders coached · $200M team volume · 25 yrs

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What's inside

Stop telling people you're great. Show them the evidence, the process and the work.

01SHOW, FLOW, DEMO: the three kinds of proof that get you chosen
02Weak claim vs stronger proof: a fill-in table for your own numbers
03For team leaders: recruit with an onboarding roadmap and a live numbers demo
04Five proof assets and a 7-day challenge to build them

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Why listen to Joe

Built it first. Then wrote it down.

Joe Herrera is an associate broker with The REAL Brokerage and co-founder of the Joe Taylor Group in Las Vegas. He built his own profitable team first. His playbooks are that thinking, written down, and the same framework he now coaches other team leaders on.

200+Team leaders coached

$200MTeam volume increased

25 yrsBuilding real estate teams

Straight answers

Is it really free?: Yes. It's emailed to you instantly, with a Google Drive link right on this page.
Who is it for?: Real estate team leaders and brokerage owners, and agents deciding where to build.
What's the catch?: There isn't one. You'll also get Joe's weekly email, and you can unsubscribe anytime.

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