Free playbook · 10-minute read

The AI Test

AI won't replace agents. Agents who use it to have more conversations will. Here's the test Joe uses on every tool, and on every post.

200+ team leaders coached · $200M team volume · 25 yrs

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What's inside

AI, social media and open houses all get judged by one question: am I having more conversations because of it?

01The one-page AI test Joe uses on every tool
02Agents have 4 jobs: find yours and let AI help with the rest
03Document, don't perform: post ideas straight from Joe
04Joe's rule on who to follow and who to unfollow

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Why listen to Joe

Built it first. Then wrote it down.

Joe Herrera is an associate broker with The REAL Brokerage and co-founder of the Joe Taylor Group in Las Vegas. He built his own profitable team first. His playbooks are that thinking, written down, and the same framework he now coaches other team leaders on.

200+Team leaders coached

$200MTeam volume increased

25 yrsBuilding real estate teams

Straight answers

Is it really free?: Yes. It's emailed to you instantly, with a Google Drive link right on this page.
Who is it for?: Real estate team leaders and brokerage owners, and agents deciding where to build.
What's the catch?: There isn't one. You'll also get Joe's weekly email, and you can unsubscribe anytime.

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