Free playbook · 10-minute read

The Facebook Playbook

One Facebook ad on a $1.8M listing brought in about 20 leads for about $300. Here's what Joe did, the three rules behind it, and the math that makes it pay on a team.

200+ team leaders coached · $200M team volume · 25 yrs

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What's inside

One ad on a $1.8M listing. About $300. About 20 leads. What we did, and why it works.

  1. 01The ad and the results: about $300, about 20 leads, about $15 a lead
  2. 02Joe's three rules for leads worth calling
  3. 03What happens after someone comments
  4. 04The math: one closing on a team, from about $300 in ads
  5. 05What's in the full system
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The Facebook ad on the Joe Taylor Group page: a twilight photo of a one-story home, a short feature list, and an invitation to comment for the price, location or more pictures
The actual ad, posted on the Joe Taylor Group page.

The ad

Here's the ad that did it.

One post on a $1.8M listing in Las Vegas, where the median home is about $500K. About $300 in ads, about 20 people who gave us their name, phone and email. Three things it got right:

  1. A photo that stops the scrollWe led with the twilight shot. A home glowing at dusk gets people to stop scrolling before they read a word.
  2. Lifestyle, not specsA short list of what living there feels like: a casita, a pool and spa, RV parking. Not a wall of square footage.
  3. One clear askComment for the price, the location or more pics. One easy thing to do, and every comment starts a conversation.
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Joe Herrera

Why listen to Joe

Built it first. Then wrote it down.

Joe Herrera is an associate broker with The REAL Brokerage and co-founder of the Joe Taylor Group in Las Vegas. He built his own profitable team first. His playbooks are that thinking, written down, and the same framework he now coaches other team leaders on.

200+Team leaders coached
$200MTeam volume increased
25 yrsBuilding real estate teams

Straight answers

Is it really free?
Yes. It's emailed to you instantly, with a Google Drive link right on this page.
Who is it for?
Real estate team leaders and brokerage owners, and agents deciding where to build.
What's the catch?
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