Free playbook · 10-minute read
The Profitability Playbook
Most team leaders chase transaction count. The profitable ones watch three numbers — lead costs, conversion, and splits. This is how Joe runs a team that keeps what it earns.
200+ team leaders coached · $200M team volume · 25 yrs
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What's inside
Three numbers that decide whether you keep money: lead costs, conversion, and splits.
- 01Why transaction count is a vanity metric
- 02Key 1: managing lead costs and your true cost per closing
- 03Key 2: the lead conversion math that changes everything
- 04Key 3: splits, caps, and keeping more of what you earn
- 05The profitable team model, and your next step
Why listen to Joe
Built it first. Then wrote it down.
Joe Herrera is an associate broker with The REAL Brokerage and co-founder of the Joe Taylor Group in Las Vegas. He built his own profitable team first. His playbooks are that thinking, written down, and the same framework he now coaches other team leaders on.
Straight answers
- Is it really free?
- Yes. It's emailed to you instantly, with a Google Drive link right on this page.
- Who is it for?
- Real estate team leaders and brokerage owners, and agents deciding where to build.
- What's the catch?
- There isn't one. Joe's weekly email only comes if you tick the box, and you can unsubscribe anytime.
Get the playbook. Keep more of what you earn.
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