Free playbook · 10-minute read
The Brokerage Choice
Most agents pick a brokerage on a gut feeling and a recruiter's pitch. The profitable ones run the numbers. This is how Joe compares any brokerage against The REAL Brokerage in real dollars, five years out.
200+ team leaders coached · $200M team volume · 25 yrs
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What's inside
The five-year math on where you build: caps and fees, stock, and revenue share.
- 01Why the split is only the first number that matters
- 02Caps, fees, and the true cost of staying versus moving
- 03How stock awards and the Stock Purchase Plan compound over five years
- 04Revenue share: what it really adds, and what it does not
- 05A side-by-side, five-year model you can run on your own numbers
Why listen to Joe
Built it first. Then wrote it down.
Joe Herrera is an associate broker with The REAL Brokerage and co-founder of the Joe Taylor Group in Las Vegas. He built his own profitable team first. His playbooks are that thinking, written down, and the same framework he now coaches other team leaders on.
Straight answers
- Is it really free?
- Yes. It's emailed to you instantly, with a Google Drive link right on this page.
- Who is it for?
- Real estate team leaders and brokerage owners, and agents deciding where to build.
- What's the catch?
- There isn't one. Joe's weekly email only comes if you tick the box, and you can unsubscribe anytime.
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